Privacy Policy

OTR Direct

Last Updated: January 2026

Introduction

OTR Direct is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.otrdirect.co.uk and use our services.We are the data controller responsible for your personal data. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

● Register for an account on our website

● Place an order for products

● Subscribe to our newsletter or marketing communications

● Contact us via email, telephone, or our website

● Apply for a trade credit account

This information may include:

● Name and contact details (email address, postal address, telephone number)

● Business information (company name, job role, VAT number)

● Account credentials (username and password)

● Payment information (credit/debit card details, billing address)

● Order history and preferences

● Any other information you choose to provide

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including:

● IP address and device information

● Browser type and version

● Operating system

● Pages visited and time spent on our website

● Referring website addresses

● Cookies and similar technologies (see our Cookie Policy for details)

How We Use Your Information

We use your personal information for the following purposes:

3.1 Order Processing and Fulfillment

● Processing and delivering your orders

● Managing payments and credit accounts

● Sending order confirmations and updates

● Handling returns and refunds

3.2 Account Management

● Creating and maintaining your account

● Verifying your identity

● Providing customer support

3.3 Marketing and Communications

● Sending promotional emails about products, special offers, and services

● Providing information about products similar to those you have purchased

● Conducting market research and customer surveys

3.4 Website Improvement and Analysis

● Analyzing website usage to improve our services

● Personalizing your experience on our website

● Troubleshooting technical issues

3.5 Legal and Compliance

● Complying with legal obligations and regulations

● Preventing fraud and maintaining security

● Enforcing our Terms and Conditions

Legal Basis for Processing

We process your personal data under the following legal bases:

● Contract Performance: Processing necessary to fulfill our contract with you (e.g., processing orders)

● Legitimate Interests: Processing necessary for our legitimate business interests (e.g., fraud prevention, website improvement)

● Consent: Processing based on your explicit consent (e.g., marketing communications)

● Legal Obligation: Processing required to comply with legal requirements (e.g., tax and accounting)

Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your information with the following categories of recipients:

5.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business, including:

● Payment processors

● Delivery and logistics companies

● IT and website hosting providers

● Email marketing services

● Credit reference agencies (for credit account applications)

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to:

● Court orders or legal processes

● Regulatory authorities

● Law enforcement agencies

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity, subject to the same privacy protections.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

● Secure server infrastructure and encryption

● Access controls and authentication

● Regular security assessments and updates

● Staff training on data protection

However, please note that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically:

● Account information is retained while your account is active

● Order and transaction records are retained for 7 years for tax and accounting purposes

● Marketing preferences are retained until you opt out or request deletion

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

● Right of Access – Request a copy of the personal data we hold about you

● Right to Rectification – Request correction of inaccurate or incomplete data

● Right to Erasure – Request deletion of your personal data in certain circumstances

● Right to Restriction – Request restriction of processing your personal data

● Right to Data Portability – Receive your data in a structured, commonly used format

● Right to Object – Object to processing of your personal data for certain purposes

● Right to Withdraw Consent – Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

Marketing Communications

We may send you marketing communications about products and services similar to those you have purchased.

You can opt out of marketing communications at any time by:

● Contacting us directly

● Using the unsubscribe link in our emails

● Updating your preferences in your account settings

Our website uses cookies to enhance your browsing experience and provide personalized content.

For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

We encourage you to read the privacy policies of any third-party websites you visit.

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us:

OTR Direct

Email: support@otrdirect.co.uk

Telephone: +44 121 824 3984

Website: www.otrdirect.co.uk

Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.

Information Commissioner’s Office

Website: www.ico.org.uk

Telephone: 0303 123 1113

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised date. We encourage you to review this Privacy Policy periodically.

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