Cookie Policy
OTR Direct
Last Updated: January 2026
1. Introduction
This Cookie Policy explains how OTR Direct uses cookies and similar technologies on our website www.otrdirect.co.uk
By using our website, you consent to the use of cookies in accordance with this policy.
2. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies help us understand how visitors use our website and enable us to improve your browsing experience.
3. Types of Cookies We Use
We use the following types of cookies on our website:
3.1 Strictly Necessary Cookies
These cookies are essential for the operation of our website. They enable basic functions such as:
● Page navigation and access to secure areas
● Shopping cart functionality
● User authentication and account management
● Security and fraud prevention
Without these cookies, the website cannot function properly. These cookies do not gather information about you for marketing purposes.
3.2 Performance and Analytics Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often and whether visitors receive error messages. This information helps us improve the performance and user experience of our website. These cookies do not collect information that identifies individual visitors.
Examples include:
● Google Analytics cookies
● Website traffic analysis cookies
● Performance monitoring cookies
3.3 Functionality Cookies
These cookies allow our website to remember choices you make (such as your username, language, or region) and provide enhanced, personalized features. They may also remember changes you have made to text size, fonts, and other customizable parts of web pages.
These cookies help us:
● Remember your preferences and settings
● Provide personalized product recommendations
● Enhance your browsing experience
3.4 Targeting and Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They may be used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. These cookies remember that you have visited our website and may share this information with other organizations, such as advertisers.
We may use these cookies to:
● Display relevant advertisements on third-party websites
● Measure the effectiveness of our marketing campaigns
● Build a profile of your interests
4. How We Use Cookies
We use cookies to:
● Ensure the website functions correctly
● Remember your login details and preferences
● Analyze website traffic and user behavior
● Improve website performance and user experience
● Personalize content and product recommendations
● Deliver targeted advertising
5. Third-Party Cookies
In addition to our own cookies, we may use third-party cookies from service providers to help us analyze website usage and improve our services. These third parties may include:
● Google Analytics – For website analytics and performance monitoring
● Payment processors – For secure payment processing
● Social media platforms – For social sharing features
● Advertising networks – For targeted advertising
These third parties may have their own privacy and cookie policies. We do not control these cookies and recommend reviewing the privacy policies of these third parties.
6. Managing Your Cookie Preferences
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to:
● Block all cookies
● Block third-party cookies only
● Accept all cookies
● Notify you when a cookie is being set
● Delete cookies after you close your browser
To manage cookies in your browser, refer to the help section of your browser:
● Google Chrome: Settings > Privacy and security > Cookies
● Mozilla Firefox: Options > Privacy & Security > Cookies
● Safari: Preferences > Privacy > Cookies
● Microsoft Edge: Settings > Privacy, search, and services > Cookies
6.2 Cookie Consent Tool
When you first visit our website, you will see a cookie consent banner allowing you to choose which types of cookies you wish to accept. You can change your cookie preferences at any time by accessing the cookie settings on our website.
6.3 Impact of Blocking Cookies
Please note that blocking some types of cookies may impact your experience on our website. If you block strictly necessary cookies, you may not be able to access certain features of the website, such as your account or shopping cart.
7. Cookie Duration
Cookies can be either session cookies or persistent cookies:
● Session cookies – Temporary cookies that are deleted when you close your browser
● Persistent cookies – Remain on your device for a set period or until manually deleted
The duration of persistent cookies varies depending on their purpose. Most of our cookies expire after 12 months, but some may last longer.
8. Your Privacy Rights
Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), you have rights regarding how cookies are used on your device. For more information about how we handle your personal data, please refer to our Privacy Policy.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business operations. Any changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.
10. More Information
For more information about cookies, including how to see what cookies have been set and how to manage and delete them, visit:
● www.aboutcookies.org
● www.allaboutcookies.org
● Information Commissioner’s Office (ICO): www.ico.org.uk
11. Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
OTR Direct
Email: support@otrdirect.co.uk
Telephone: +44 121 824 3984
Website: www.otrdirect.co.uk
© 2026 OTR Direct. All rights reserved.
