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Why Choosing the Right Ice Cream & Frozen Food Supplier Matters

Not all suppliers understand the fast-moving world of chilled and frozen retail. Some treat deliveries like a tick-box exercise. Others—like On The Rocks—become a true partner to your independent business. Here’s what sets great ice cream and frozen food suppliers apart:


1. Go Beyond the Transaction

A strong supplier isn’t just a delivery van. They offer:
  • Regular updates on new product development (NPD)
  • Insights into frozen food trends and high-demand categories
  • Guidance on the best-selling ice cream SKUs and formats for your business

The result? A freezer that’s filled with products that actually sell, not just take up space.

✅ 2. Choose a Supplier Who Understands Your Operational Challenges

As an independent retailer or takeaway operator, your daily frustrations are real:

  • Limited storage capacity
  • Unpredictable peaks in demand
  • Rising wholesale prices
  • Lost sales due to stock-outs

At On The Rocks, we’ve designed our service model around solving these problems. Our ice cream and frozen food supply system is built for independent businesses that need flexibility, speed, and product availability—without the big chain complexity.

✅ 3. Flexibility That Matches the Way You Operate

You can’t afford to run out of key products during busy trading hours—especially not your top-selling ice creams or frozen lines.
But too many suppliers offer fixed, outdated delivery schedules.

That’s why On The Rocks stands out as a 7-day-a-week ice cream and frozen food supplier, with:

  • Post-4pm deliveries for evening prep and late stock-ups
  • Small order volumes ideal for limited back-of-house freezer space
  • Fast response during high demand periods

Whether it’s a Friday night rush or a Sunday ice cream spike, we’re there to keep you stocked.

4. Quality You Can Rely On – From Warehouse to Delivery

We understand that product quality is just as important as price and availability—especially in the frozen category.
At On The Rocks, we operate a fleet of temperature-controlled frozen delivery vehicles and run our entire logistics operation with a focus on product integrity, safety, and consistency.

❄️ Products stay frozen from depot to doorstep
🕓 Strict cold chain management on every delivery
✅ Careful handling to maintain quality and shelf life

Your customers expect quality—and so do you. That’s why we invest in ensuring that every order arrives in the condition you need to serve with confidence.


5. Proven Sales Growth with the Right Frozen Food Supplier

What happens when businesses switch their ice cream and frozen food supply to us?
📈 Some see sales increases of up to 17%—not from chance, but from better product selection, smarter stocking, and consistent availability.
We work closely with independent foodservice operators to optimise freezer plans, identify missing margin opportunities, and deliver stock that turns into profit—not waste.




💡 Built on Experience Inside the Industry

At On The Rocks, we don’t just understand logistics—we understand retail and fast food from the inside. Our team has real-world experience working in and with:

  • Fast food outlets
  • Dessert bars
  • High-volume takeaways
  • Major FMCG brands (including leading ice cream suppliers)

We know how quickly things change. That’s why we built a frozen food supply service that moves as fast as your business does.

🚫 Don’t Let the Wrong Supplier Slow You Down

Still working with a supplier that:

  • Can’t deliver late or on weekends?
  • Doesn’t keep you up to date with fast-selling products?
  • Doesn’t help with your category planning or NPD?
  • Offers you the same solution they offer to large chains?

You could be missing out on significant sales and efficiency gains.


🔁 Ready to Try a Better Ice Cream & Frozen Food Supplier?

Even if it’s just a trial, we invite you to experience what working with On The Rocks can do for your business.

✅ Daily and evening delivery available

✅ Flexible ordering for smaller sites

✅ Market insight and trend-driven product advice

✅ A proven path to sales growth and stronger margins

✅ Reliable frozen delivery vehicles for consistent quality

We’re proud to support UK-based independent retailers, takeaways, cafés and restaurants with frozen food solutions that put your needs first.
📩 Ready to stop missing sales and start seeing growth?

Message us here on LinkedIn or visit our website to book a no-obligation test order.
On The Rocks – Your trusted UK ice cream and frozen food supplier, 7 days a week, delivering quality, flexibility, and growth
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