Ice Cream – The Hidden Hero in Convenience Retail & Foodservice Growth
Ice cream now represents 36% of ‘eat at home’ frozen sales in UK convenience—making it the single largest frozen segment  .
To capture this market, here’s what you need to know:
💷 Handheld multipacks are worth £408 million, with strong growth among independents
🌙 Premium evening snacks like Häagen-Dazs Bites are reshaping consumption occasions
🍃 Healthy variants—low-calorie and free-from—are growing at 500% YoY 
🍦 Vanilla remains the UK’s best-selling flavour, beloved for its simplicity and familiarity
Michelle Frost from Mars commented: >“The continuous growth of handheld multipacks… shows there is still an appetite for branded indulgence.” ()
But stocking only a few frozen lines isn’t enough. You need a specialist supplier who:
❄️ Runs a frozen-only delivery fleet
🚛 Maintains strict cold-chain standards
🧠 Provides data-driven insights to curate your frozen range
🤝 Works as your long-term partner, not just another wholesaler
Our clients trust On The Rocks to turn their freezer into a profit centre, backed by real stock reliability and expert support.
Want to see the difference? Message us today for a free test delivery—because frozen shouldn’t freeze your growth.
