Ice Cream is More Than a Treat – It’s a Sales Engine for Takeaways & Restaurants
In the UK foodservice sector, every extra percent of margin counts. Ice cream has swiftly become a £3.7 billion powerhouse—a year-round hero for operators ready to harness impulse and premium appeal. Thanks to its simplicity, ice cream can:
📈 Drive a 3% increase in overall food sales
💷 Boost average order values by £1.50–£2
🛠️ Offer a plug-and-play concept with minimal training needed
⏳ Cut labour by eliminating hot dessert prep
🌡️ Guarantee longer shelf life and less food waste
Unilever’s ice cream business grew underlying sales by 3.7% in 2024, with volume rising 1.6%—underlining its rising importance in Europe  .
Lucy Richardson, Unilever UK Category Director, notes: >“With 1/3 of shoppers interested in following a vegetarian diet… Low‑calorie Ice Cream makes up 4% of the category and is growing by over 500% year on year.” ()
But this potential only succeeds with the right frozen food supplier—someone who delivers after hours, maintains product quality, and understands peak demand.
At On The Rocks, we supply thousands of UK operators with:
🚚 Delivery 7 days a week, including after 4 PM
🍦 Full range of hand-held multipacks—the fastest-growing frozen desserts segment
✅ Guaranteed stock before impulse and late service peaks
Ready to turn treats into profit? Let’s lock in a risk-free trial—and taste the difference in your bottom line.
