Don’t Let Stockouts Kill Sales – The Case for a Smarter Frozen Food Supplier
Missed sales due to freezer gaps and late deliveries aren’t minor inconveniences—they’re profit killers. Nothing frustrates customers more than finding your freezer half-empty… just when they’re ready to buy.
That’s why On The Rocks was built differently:
🕓 Most stock takes and orders happen after 4 PM—yet many suppliers stop operations by then
🚚 Missed deliveries = lost revenue—so we deliver 7 days a week, including evenings
📊 We partner with independent operators on stock optimisation and category NPD, not just logistics
💷 Our customers have seen up to 17% uplift in frozen sales post-switch
🎯 KPMG research shows reducing out-of-stock rates by just 5% can grow revenue by 2–3%—proving that consistent supply isn’t just good service—it’s good business ().
Our fully frozen delivery vehicles maintain the cold chain from depot to doorstep, and our team supports merchandising and product launches.
Struggling with limited freezer space, high turnover, or range complexity? We’ve been in your kitchen—and designed a service that actually works.
